“99% of People goes wrong when it comes to keyword selection”. This is what I use to say when it comes to giving significance to keyword selection for search engine optimization. In order to elaborate the statement, here are some points you need to consider.
Keyword selection is important procedure which will establish the traffic and revenue for your website and business. Three things like estimated time, efforts and goals can get affected if keyword collection goes wrong. In most cases partially fine keyword assortment can end with variable goals and never ending predictable time. Hence, all the efforts which will be done after keyword selection should utilized in proper way.
When it comes to systematic operations to your project this process come very handy to define your goals. This majorly consist keyword research and keyword optimization.
Keyword Research
All the search engine optimizer’s must go through this procedure to classify the goals for the project. This can be express in terms of website traffic. The best traffic source for any project can be first determined by its target of audience and area of interest.
Keyword study comprises complete keyword examination for the website or blog. There are some important factors which need to be consider before keyword selection for the website. Keyword search volume and keyword competition are the two important factors which will help you to find the perfect set of the keywords for your website.
Collecting Keywords for your website:
Just go for it! This is the first step to start the keyword exploration for your website. Collect keywords from the niche of your websites and the categories where your website gets fit. There are certain things you need to take in the consideration before selecting the keywords.
Irrelevancy can get you stuck in one place so make sure you choose right keywords which are relevant to your website category and niche. Also check out for the keywords used by competitors from your niche and the grouping of your website. Use the keywords which are topped by your competitors in the search engines.
Finding Keyword search volume or keyword searches:
Optimizing a keyword with no search volume or very less search volume and searches will be wasting time and hard work given for it. Hence, finding keywords with good searches and search volume is vital when it comes to describe the targeted search traffic.
The best practice to strengthening your keyword research is to gather keywords which will bring you traffic. As we know that search engines like Google where we find most of the searches and ranking on to them can get us traffic. The Google keyword tool is very useful to get the keyword list with their search volumes and searches. Eliminate the keywords with no search volume and very less searches in the set of keywords you find with this tool.
Counting Keyword competition:
What if the selected keyword with good search volume or searches and cannot rank higher because of the competition? This is the case where most of the optimizer’s could not be certain with the given timeline to rank the assured keyword. In today’s world there is massive contest for each category which generates revenue.
To beat the competition you need the best approach and preparation and it starts with selecting keywords according to the competition. I use one of the methods to find out the competition using the targeted keyword which found in title, URL and in the content of the search engine listing. This method gives you the competitor list for the particular search query used by them on their website to rank in the search engine.
Type below in Google search bar:
Intitle:”keyword” & inurl:”keyword” & intext:”keyword”
Replace your targeted keyword with the “keyword” stated above. The counting of the competition for the certain keyword can be done by searching above query and note down the searches appear on the Google search results. This will give you the number of competitors for the particular search query.
Perfect keyword selection can be done by the combination of keyword search volume and keyword competition. You need to find out the search volume or searches and keyword competition for the collected keywords. Thus, Sorting keywords with highest to lowest or lowest to highest for the both keyword search volumes and keyword competition gives you the set of keywords to be optimize for your website.
Sorting keywords with the competition as lowest to highest gives you the keywords list which will take fewer efforts to more efforts as go down the order. Always go for the keywords with good search volumes whereas most of the keywords with good search volume have good amount of competition as well.
Keyword Optimization
Once you found the set of keywords for your website now it’s time to implement it methodically. The two areas to optimize the selected keywords are on page optimization and the off page optimization of your website.
Though there are many factors which take in the account when search engine rank a page for the particular term. Well keyword optimized pages has the most chance to rank higher in the search engine results.
On Page keyword Optimization:
It’s very important to include your targeted keyword in the body of the content on the page of the website. As Google is already filtering the websites who do keyword stuffing in the content. Hence, proper keyword addition becomes vital. This method applied in the Meta tag section and the content of the body.
Meta tags such as Meta title and Meta description comes in handy while keyword insertion. As this keyword optimization will help webpage to rank higher for the particular keyword which gets highlighted in the search engine result listings. As Meta keyword is ignored by the major search engines which can be leave as blank. This will help in the click through ratio for the visitors to the website.
Content optimization has been a challenge since Google is penalizing for the keyword stuffing and spamming. There is one technique which is very useful for the content optimization which is known as LSI (Latent semantic indexing). This method is used by most search engine algorithms. In short you are conveying to the search engine that your webpage is the complete subject matter of the targeted keyword. Instead of using main keyword frequently to the content body use its synonyms, variations and related words.
Off Page keyword optimization:
When you got competition for your keywords then this process has to be ideal to rank your website well in the search engine results. Recent update by Google Penguin has affected most of the websites which have done spam link building and link farm.
Usage of anchor text for the back link purpose has got very tough in recent times. Make sure you don’t use too much anchor text back link from a certain keyword. It is more possible that Google can filter your site from the search results which is also called as over optimization penalty.
I use strategy for the collected keywords to use off page keyword optimization which has got success in past for my projects. As I have already explain above that how to collect the best set of keywords for your website. Hence, Make two sets from the the list of keywords selected. One set will have short tail keywords and another set will have long tail keywords.
Both the sets with long tail and short tail keywords which I will again sort by the keyword competition. I will create two sections of each set such as primary and secondary. These sections will be determined by competition of the keywords. As primary keywords will consist only keywords with high competition and secondary keywords will have low competition keywords.
The link building methods for a sets should take in to consideration as per the level of the competition. As I will add more links building methods to the high competition keywords as compared to low competition keywords.
Hence, there will be two different plan of action in link building for the primary and secondary keywords. The link building methods can be same or different for the both primary and secondary sections. If the link building methods are same then the number of back links will be determined as per the competition.
Whatever is your plan or strategy for the keyword optimization for your website, it has to be done in such way that you should be able to predict and calculate the estimated time and efforts for the selected keywords. Proper keyword research and optimization is the base of successful search engine optimization. I hope this will help you and add a prospective to your SEO skills.
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